Case studies

Case studies: context, problem, work done, result. And what I would do differently.

Real engagements, anonymized where needed: domain and trademark expert reports, a USPTO office action, data architecture, AI integration. Each case has a page and a three-page PDF you receive by email, as an attachment.

Case study 06 · Trademarks · EU General Court

Shopify v EUIPO (T-222/21): technical trademark defence

In 2017 we registered the EU figurative mark "Shoppi" for a payments and local-commerce platform. Shopify, one of the largest e-commerce platforms in the world, applied to have it declared invalid for likelihood of confusion with…

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Case study 07 · Data architecture · AI

A 2.9-million-product catalog and a public MCP server

A marketplace for local commerce imports the product feeds of thousands of merchants across about fifteen markets and normalizes them into one catalog, searchable by market and language. In 2026 that catalog was exposed through a…

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